Compare: HARO (Help A Reporter Out) / Connectively vs Muck Rack

A side-by-side analysis to help you find the right tool.

HARO (Help A Reporter Out) / Connectively

Freemium(Free)

Free tier available

Custom Quote($200–$1,000/mo)

No — demo-based

Pricing Model

HARO (Help A Reporter Out) / ConnectivelyFreemium

Muck RackCustom Quote

Budget Tier

HARO (Help A Reporter Out) / ConnectivelyFree

Muck Rack$200–$1,000/mo

Free Trial

HARO (Help A Reporter Out) / ConnectivelyFree tier available

Muck RackNo — demo-based

Company Size Fit

HARO (Help A Reporter Out) / ConnectivelySolo / Freelancer, Small Team (2–20), Mid-Market (20–200)

Muck RackMid-Market (20–200), Enterprise (200+)

Best For

HARO (Help A Reporter Out) / ConnectivelyBootstrapped founders and SEOs wanting to build links and media mentions for free

Muck RackModern PR teams and agencies focused on targeted journalist relationship building

Pros

HARO (Help A Reporter Out) / Connectively

Muck Rack

Most accurate/up-to-date journalist database (it pulls from their X/Twitter feeds and published articles automatically)
excellent pitch tracking (open/click rates)
much better UI than Cision

Cons

HARO (Help A Reporter Out) / Connectively

Muck Rack