The "auto-capture" feature is magical — it tracks every click/form submission automatically, meaning if you realize 6 months later you want to track a specific button, the data is already there retroactively
less reliant on developers
Hyros
Strong reputation specifically in high-ticket/info-product performance marketing circles for tracking accuracy post-iOS14
feeds better data back to ad platforms to train their algorithms
Cons
Heap
Auto-capture can lead to a messy, cluttered data environment if not governed strictly
expensive at higher tiers
Hyros
Premium pricing
steeper learning curve than e-commerce-native tools like Triple Whale
