HeapSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)
InvespMid-Market (20–200)
Business Type Fit
HeapB2B, B2C, D2C / E-commerce
InvespB2B, D2C / E-commerce
Best For
HeapMarketing teams who want to track every button click without needing developers to write custom tracking code
InvespMid-market e-commerce/SaaS companies wanting CRO + analytics as a bundled service
Pros
Heap
The "auto-capture" feature is magical — it tracks every click/form submission automatically, meaning if you realize 6 months later you want to track a specific button, the data is already there retroactively
less reliant on developers
Invesp
Broad experience across SaaS and e-commerce
strong track record
Cons
Heap
Auto-capture can lead to a messy, cluttered data environment if not governed strictly
expensive at higher tiers
Invesp
Less focus on in-house program building than Speero
