HeapSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)
Microsoft ClaritySolo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Best For
HeapMarketing teams who want to track every button click without needing developers to write custom tracking code
Microsoft ClarityBudget-conscious teams wanting Hotjar-style heatmaps/recordings at no cost
Pros
Heap
The "auto-capture" feature is magical — it tracks every click/form submission automatically, meaning if you realize 6 months later you want to track a specific button, the data is already there retroactively
less reliant on developers
Microsoft Clarity
Genuinely free with no meaningful feature gate, unusual in this category
deep GA integration
Cons
Heap
Auto-capture can lead to a messy, cluttered data environment if not governed strictly
expensive at higher tiers
Microsoft Clarity
Fewer advanced features (surveys, funnel analysis) than Hotjar's paid tiers
