Compare: Heap vs PostHog

A side-by-side analysis to help you find the right tool.

Heap

Freemium($200–$1,000/mo)

Free tier available

Freemium(Under $50/mo)

Generous free tier

Budget Tier

Heap$200–$1,000/mo

PostHogUnder $50/mo

Free Trial

HeapFree tier available

PostHogGenerous free tier

Company Size Fit

HeapSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)

PostHogSolo / Freelancer, Small Team (2–20), Mid-Market (20–200)

Business Type Fit

HeapB2B, B2C, D2C / E-commerce

PostHogB2B, B2C

Best For

HeapMarketing teams who want to track every button click without needing developers to write custom tracking code

PostHogEngineering-heavy startups wanting an open-source, all-in-one product analytics suite

Pros

Heap

Automatic event capture records every click and form submission from day one.
Retroactive data analysis allows teams to evaluate new hypotheses on historical traffic.
Engineering dependency is significantly reduced since manual tracking code is unnecessary.

PostHog

Consolidates analytics, session recording, and feature management into one platform
Extremely developer friendly with robust SDKs and API support
Generous free tier accommodates early stage startups and scaling companies alike

Cons

Heap

PostHog

Initial implementation often requires dedicated engineering resources
Dense user interface can present a steep learning curve for non-technical stakeholders