HeapSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)
SpeeroEnterprise (200+)
Business Type Fit
HeapB2B, B2C, D2C / E-commerce
SpeeroB2B, B2C
Best For
HeapMarketing teams who want to track every button click without needing developers to write custom tracking code
SpeeroEnterprise companies building an internal experimentation/CRO program
Pros
Heap
The "auto-capture" feature is magical — it tracks every click/form submission automatically, meaning if you realize 6 months later you want to track a specific button, the data is already there retroactively
less reliant on developers
Speero
Focuses on building long-term capability within your team, not just running tests for you
Cons
Heap
Auto-capture can lead to a messy, cluttered data environment if not governed strictly
