The "auto-capture" feature is magical — it tracks every click/form submission automatically, meaning if you realize 6 months later you want to track a specific button, the data is already there retroactively
less reliant on developers
Triple Whale
Purpose-built for e-commerce
ties ad spend directly to actual profit, not just revenue
beautiful, easy-to-read dashboard beloved by media buyers
Cons
Heap
Auto-capture can lead to a messy, cluttered data environment if not governed strictly
expensive at higher tiers
Triple Whale
E-commerce/Shopify-specific — not useful for B2B or non-e-commerce businesses
