Compare: Heap vs Triple Whale

A side-by-side analysis to help you find the right tool.

Heap

Freemium($200–$1,000/mo)

Free tier available

Paid($200–$1,000/mo)

Yes

Pricing Model

HeapFreemium

Triple WhalePaid

Free Trial

HeapFree tier available

Triple WhaleYes

Company Size Fit

HeapSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)

Triple WhaleSmall Team (2–20), Mid-Market (20–200)

Business Type Fit

HeapB2B, B2C, D2C / E-commerce

Triple WhaleD2C / E-commerce

Best For

HeapMarketing teams who want to track every button click without needing developers to write custom tracking code

Triple WhaleDTC/e-commerce brands wanting unified marketing attribution + profitability dashboards

Pros

Heap

Automatic event capture records every click and form submission from day one.
Retroactive data analysis allows teams to evaluate new hypotheses on historical traffic.
Engineering dependency is significantly reduced since manual tracking code is unnecessary.

Triple Whale

Cons

Heap

Triple Whale