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Compare: Hootsuite vs Metricool
A side-by-side analysis to help you find the right tool.
Hootsuite
Top Pick
Paid
($50–$200/mo)
Yes (30-day free trial)
View Details
Metricool
Freemium
(Under $50/mo)
Free tier available (1 brand, limited features)
View Details
Key Differences
Pricing Model
Hootsuite
Paid
Metricool
Freemium
Budget Tier
Hootsuite
$50–$200/mo
Metricool
Under $50/mo
Free Trial
Hootsuite
Yes (30-day free trial)
Metricool
Free tier available (1 brand, limited features)
Company Size Fit
Hootsuite
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Metricool
Solo / Freelancer, Small Team (2–20)
Business Type Fit
Hootsuite
B2B, B2C, D2C / E-commerce, Agency
Metricool
B2B, B2C
Best For
Hootsuite
Mid-to-large teams needing broad platform coverage + approval workflows
Metricool
Small businesses and creators wanting scheduling + analytics + basic ad management in one
Pros
Hootsuite
Broadest platform coverage
mature approval workflows for large teams
strong ecosystem of integrations
social listening available as add-on
Metricool
Rare combination of social scheduling + basic ad management at a low price
strong competitor tracking
good free tier
supports Twitch (unusual)
Cons
Hootsuite
Expensive relative to newer competitors offering similar features
free plan was killed in 2023
UI can feel dated compared to newer tools
feature bloat
Metricool
Ad management is basic compared to dedicated ad tools
analytics are mid-tier
less agency-oriented than Agorapulse/SocialPilot
What They Share
