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Compare: Hootsuite vs Sprout Social
A side-by-side analysis to help you find the right tool.
Hootsuite
Top Pick
Paid
($50–$200/mo)
Yes (30-day free trial)
View Details
Sprout Social
Paid
($200–$1,000/mo)
Yes (30-day free trial)
View Details
Key Differences
Budget Tier
Hootsuite
$50–$200/mo
Sprout Social
$200–$1,000/mo
Company Size Fit
Hootsuite
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Sprout Social
Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Hootsuite
B2B, B2C, D2C / E-commerce, Agency
Sprout Social
B2B, B2C, Agency
Best For
Hootsuite
Mid-to-large teams needing broad platform coverage + approval workflows
Sprout Social
Brands prioritizing analytics/reporting depth and social listening
Pros
Hootsuite
Broadest platform coverage
mature approval workflows for large teams
strong ecosystem of integrations
social listening available as add-on
Sprout Social
Best-in-class native analytics and reporting
strong social listening
CRM-style contact history per user
excellent customer support
Cons
Hootsuite
Expensive relative to newer competitors offering similar features
free plan was killed in 2023
UI can feel dated compared to newer tools
feature bloat
Sprout Social
Most expensive mainstream social tool (per-user pricing adds up fast)
overkill for small teams
some features locked to higher tiers
What They Share
