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Compare: Hootsuite vs We Are Social
A side-by-side analysis to help you find the right tool.
Hootsuite
Top Pick
Paid
($50–$200/mo)
Yes (30-day free trial)
View Details
We Are Social
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Pricing Model
Hootsuite
Paid
We Are Social
Custom Quote
Budget Tier
Hootsuite
$50–$200/mo
We Are Social
Custom Quote
Free Trial
Hootsuite
Yes (30-day free trial)
We Are Social
N/A (custom engagement)
Company Size Fit
Hootsuite
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
We Are Social
Enterprise (200+)
Business Type Fit
Hootsuite
B2B, B2C, D2C / E-commerce, Agency
We Are Social
B2B, B2C
Best For
Hootsuite
Mid-to-large teams needing broad platform coverage + approval workflows
We Are Social
Large global brands wanting culturally-attuned social strategy across many markets
Pros
Hootsuite
Broadest platform coverage
mature approval workflows for large teams
strong ecosystem of integrations
social listening available as add-on
We Are Social
Publishes widely-cited annual "Digital" trend reports
truly global presence
strong cultural insight work
Cons
Hootsuite
Expensive relative to newer competitors offering similar features
free plan was killed in 2023
UI can feel dated compared to newer tools
feature bloat
We Are Social
Enterprise pricing
may be overkill for single-market brands
What They Share
