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Compare: Hotjar vs Microsoft Clarity
A side-by-side analysis to help you find the right tool.
Hotjar
Freemium
(Under $50/mo)
Free tier available
View Details
Microsoft Clarity
Free
(Free)
N/A — entirely free
View Details
Key Differences
Pricing Model
Hotjar
Freemium
Microsoft Clarity
Free
Budget Tier
Hotjar
Under $50/mo
Microsoft Clarity
Free
Free Trial
Hotjar
Free tier available
Microsoft Clarity
N/A — entirely free
Target Channels
Hotjar
Existing Customers, Website Visitors, Email Lists
Microsoft Clarity
Google Analytics, Website Visitors
Best For
Hotjar
Marketers and product teams wanting on-site visual feedback and micro-surveys
Microsoft Clarity
Budget-conscious teams wanting Hotjar-style heatmaps/recordings at no cost
Pros
Hotjar
Combines what users *do* (heatmaps/recordings) with what they *say* (on-site surveys)
easy to install
excellent for optimizing landing pages
highly affordable for SMBs
Microsoft Clarity
Genuinely free with no meaningful feature gate, unusual in this category
deep GA integration
Cons
Hotjar
Not a standalone survey tool (designed for on-site feedback, not email-distributed surveys)
session recording data can be overwhelming to analyze manually
Microsoft Clarity
Fewer advanced features (surveys, funnel analysis) than Hotjar's paid tiers
What They Share
