Compare: Hotjar vs Qualtrics XM Services

A side-by-side analysis to help you find the right tool.

Hotjar

Freemium(Under $50/mo)

Free tier available

Custom Quote($1,000+/mo)

N/A (custom engagement)

Pricing Model

HotjarFreemium

Qualtrics XM ServicesCustom Quote

Budget Tier

HotjarUnder $50/mo

Qualtrics XM Services$1,000+/mo

Free Trial

HotjarFree tier available

Qualtrics XM ServicesN/A (custom engagement)

Company Size Fit

HotjarSolo / Freelancer, Small Team (2–20), Mid-Market (20–200)

Qualtrics XM ServicesEnterprise (200+)

Business Type Fit

HotjarB2B, B2C, D2C / E-commerce

Qualtrics XM ServicesB2B, B2C

Best For

HotjarMarketers and product teams wanting on-site visual feedback and micro-surveys

Qualtrics XM ServicesEnterprise experience management consulting

Pros

Hotjar

Combines what users *do* (heatmaps/recordings) with what they *say* (on-site surveys)
easy to install
excellent for optimizing landing pages
highly affordable for SMBs

Qualtrics XM Services

Cons

Hotjar

Not a standalone survey tool (designed for on-site feedback, not email-distributed surveys)
session recording data can be overwhelming to analyze manually

Qualtrics XM Services