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Hotjar vs SurveyMonkey (Momentive) Comparison · CTFM
Compare: Hotjar vs SurveyMonkey (Momentive)
A side-by-side analysis to help you find the right tool.
Hotjar
Freemium
(Under $50/mo)
Free tier available
View Details
SurveyMonkey (Momentive)
Top Pick
Freemium
(Under $50/mo)
Free tier available (up to 10 questions/survey)
View Details
Key Differences
Free Trial
Hotjar
Free tier available
SurveyMonkey (Momentive)
Free tier available (up to 10 questions/survey)
Company Size Fit
Hotjar
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
SurveyMonkey (Momentive)
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Hotjar
B2B, B2C, D2C / E-commerce
SurveyMonkey (Momentive)
B2B, B2C
Best For
Hotjar
Marketers and product teams wanting on-site visual feedback and micro-surveys
SurveyMonkey (Momentive)
Teams needing a familiar, reliable, traditional survey tool for general research
Pros
Hotjar
Combines what users *do* (heatmaps/recordings) with what they *say* (on-site surveys)
easy to install
excellent for optimizing landing pages
highly affordable for SMBs
SurveyMonkey (Momentive)
Ubiquitous and familiar to everyone
huge template and question-bank library
capable of handling complex academic/matrix questions better than Typeform
access to paid market research panels
Cons
Hotjar
Not a standalone survey tool (designed for on-site feedback, not email-distributed surveys)
session recording data can be overwhelming to analyze manually
SurveyMonkey (Momentive)
UX feels dated compared to Typeform
pricing structure can be confusing
enterprise features are expensive
less engaging for consumer lead-capture
What They Share
