Compare: Hotjar vs SurveyMonkey (Momentive)

A side-by-side analysis to help you find the right tool.

Hotjar

Freemium(Under $50/mo)

Free tier available

Freemium(Under $50/mo)

Free tier available (up to 10 questions/survey)

Free Trial

HotjarFree tier available

SurveyMonkey (Momentive)Free tier available (up to 10 questions/survey)

Company Size Fit

HotjarSolo / Freelancer, Small Team (2–20), Mid-Market (20–200)

SurveyMonkey (Momentive)Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)

Business Type Fit

HotjarB2B, B2C, D2C / E-commerce

SurveyMonkey (Momentive)B2B, B2C

Best For

HotjarMarketers and product teams wanting on-site visual feedback and micro-surveys

SurveyMonkey (Momentive)Teams needing a familiar, reliable, traditional survey tool for general research

Pros

Hotjar

Merges qualitative customer feedback with quantitative behavioral tracking in a single platform
Enables rapid deployment for immediate visibility into visitor interactions
Accelerates landing page optimization through actionable visual insights
Offers accessible pricing tiers tailored for growing business budgets

SurveyMonkey (Momentive)

Universal brand recognition ensures high respondent familiarity and completion rates.
Extensive library of pre-built templates and questions accelerates project deployment.
Advanced logic branching handles complex academic and matrix research effortlessly.
Built-in access to global paid respondent panels facilitates immediate market testing.

Cons

Hotjar

SurveyMonkey (Momentive)

User interface aesthetics lag behind modern conversational alternatives.
Enterprise tier pricing models can be complex and cost prohibitive for smaller teams.
Standard form layouts yield lower engagement rates for top of funnel lead capture.