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Compare: Hotjar vs UserVoice
A side-by-side analysis to help you find the right tool.
Hotjar
Freemium
(Under $50/mo)
Free tier available
View Details
UserVoice
Custom Quote
(Custom Quote)
Yes
View Details
Key Differences
Pricing Model
Hotjar
Freemium
UserVoice
Custom Quote
Budget Tier
Hotjar
Under $50/mo
UserVoice
Custom Quote
Free Trial
Hotjar
Free tier available
UserVoice
Yes
Company Size Fit
Hotjar
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
UserVoice
Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Hotjar
B2B, B2C, D2C / E-commerce
UserVoice
B2B, Enterprise
Target Channels
Hotjar
Existing Customers, Website Visitors, Email Lists
UserVoice
Product Managers, Customer Success Teams, CTOs
Best For
Hotjar
Marketers and product teams wanting on-site visual feedback and micro-surveys
UserVoice
Product managers looking to centralize feature requests and prioritize roadmaps based on user demand.
Pros
Hotjar
Combines what users *do* (heatmaps/recordings) with what they *say* (on-site surveys)
easy to install
excellent for optimizing landing pages
highly affordable for SMBs
UserVoice
Excellent Jira and product backlog integration
Robust customer segmentation based on revenue
Clear public roadmap capabilities
Cons
Hotjar
Not a standalone survey tool (designed for on-site feedback, not email-distributed surveys)
session recording data can be overwhelming to analyze manually
UserVoice
Can be expensive for smaller startups
Interface has a learning curve for new users
Customization options can feel rigid
What They Share
