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Compare: HubSpot CRM vs Keap
A side-by-side analysis to help you find the right tool.
HubSpot CRM
Top Pick
Free
(Under $50/mo)
Free tier is permanent, not just a trial
View Details
Keap
Paid
($200–$1,000/mo)
14 days
View Details
Key Differences
Pricing Model
HubSpot CRM
Free
Keap
Paid
Budget Tier
HubSpot CRM
Under $50/mo
Keap
$200–$1,000/mo
Free Trial
HubSpot CRM
Free tier is permanent, not just a trial
Keap
14 days
Company Size Fit
HubSpot CRM
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Keap
Solo / Freelancer, Small Team (2–20)
Business Type Fit
HubSpot CRM
B2B, B2C
Keap
B2B, Local Business, Agency
Target Channels
HubSpot CRM
Website Visitors, Email Lists
Keap
Founders, CMOs, Sales Managers, Small Business Owners
Best For
HubSpot CRM
SMB-to-mid-market companies wanting CRM natively unified with marketing automation
Keap
Small business founders and service providers looking to unite CRM and lead capture in one platform.
Pros
HubSpot CRM
Genuinely usable free tier
seamless with HubSpot's marketing tools if already using them
incredibly easy to use compared to Salesforce
Keap
Combines CRM and landing pages seamlessly
Robust automation builders
Reliable customer support and onboarding
Cons
HubSpot CRM
Costs scale quickly once you need Sales/Marketing Hub features beyond the free core
complex custom data objects can be harder to manage than Salesforce
Keap
Can have a steep learning curve for beginners
Pricing increases quickly as contact lists grow
Interface can feel slightly cluttered
What They Share
