Compare: HubSpot Marketing Hub vs Klaviyo

A side-by-side analysis to help you find the right tool.

HubSpot Marketing Hub

Freemium($200–$1,000/mo)

Free tier available; trials for paid tiers

Top Pick

Freemium($50–$200/mo)

Free tier (250 contacts)

Budget Tier

HubSpot Marketing Hub$200–$1,000/mo

Klaviyo$50–$200/mo

Free Trial

HubSpot Marketing HubFree tier available; trials for paid tiers

KlaviyoFree tier (250 contacts)

Company Size Fit

HubSpot Marketing HubSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)

KlaviyoSolo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)

Business Type Fit

HubSpot Marketing HubB2B, B2C

KlaviyoB2C, D2C / E-commerce

Target Channels

HubSpot Marketing HubEmail Lists, Website Visitors, Existing Customers

KlaviyoGoogle Shopping, Instagram, Facebook, Email Lists, Website Visitors

Best For

HubSpot Marketing HubB2B mid-market companies wanting an all-in-one, easy-to-use marketing automation and CRM platform

KlaviyoE-commerce brands needing behavioral email and SMS marketing

Pros

HubSpot Marketing Hub

Klaviyo

(See full review in Email Marketing category). Unmatched e-commerce data integration
predictive CLV
the backbone of most modern DTC marketing stacks

Cons

HubSpot Marketing Hub

"Jack of all trades, master of none" (e.g., its social tool is weaker than Sprout Social)
steep price jump at Professional tier
can become very expensive as contact database grows

Klaviyo