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Compare: HubSpot Marketing Hub vs Mailchimp
A side-by-side analysis to help you find the right tool.
HubSpot Marketing Hub
Freemium
($200–$1,000/mo)
Free tier available; trials for paid tiers
View Details
Mailchimp
Top Pick
Freemium
(Under $50/mo)
Free tier (500 contacts, 1,000 sends/mo)
View Details
Key Differences
Budget Tier
HubSpot Marketing Hub
$200–$1,000/mo
Mailchimp
Under $50/mo
Free Trial
HubSpot Marketing Hub
Free tier available; trials for paid tiers
Mailchimp
Free tier (500 contacts, 1,000 sends/mo)
Company Size Fit
HubSpot Marketing Hub
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Mailchimp
Solo / Freelancer, Small Team (2–20)
Business Type Fit
HubSpot Marketing Hub
B2B, B2C
Mailchimp
B2B, B2C, D2C / E-commerce
Target Channels
HubSpot Marketing Hub
Email Lists, Website Visitors, Existing Customers
Mailchimp
Email Lists
Best For
HubSpot Marketing Hub
B2B mid-market companies wanting an all-in-one, easy-to-use marketing automation and CRM platform
Mailchimp
Small businesses wanting an easy, all-in-one starting point
Pros
HubSpot Marketing Hub
Unmatched ease of use compared to Marketo/Eloqua
perfectly unified with HubSpot CRM
active community and education (HubSpot Academy)
replaces 5-6 point solutions
Mailchimp
Easiest learning curve for complete beginners
strong brand recognition
generous free tier for getting started
huge template library
Cons
HubSpot Marketing Hub
"Jack of all trades, master of none" (e.g., its social tool is weaker than Sprout Social)
steep price jump at Professional tier
can become very expensive as contact database grows
Mailchimp
Automation capabilities plateau quickly
pricing jumps steeply with contact count
feature depth falls behind Klaviyo (e-commerce) and ActiveCampaign (automation)
charges for unsubscribed contacts on some plans
What They Share
