Compare: HubSpot Marketing Hub vs Mailchimp

A side-by-side analysis to help you find the right tool.

HubSpot Marketing Hub

Freemium($200–$1,000/mo)

Free tier available; trials for paid tiers

Top Pick

Freemium(Under $50/mo)

Free tier (500 contacts, 1,000 sends/mo)

Budget Tier

HubSpot Marketing Hub$200–$1,000/mo

MailchimpUnder $50/mo

Free Trial

HubSpot Marketing HubFree tier available; trials for paid tiers

MailchimpFree tier (500 contacts, 1,000 sends/mo)

Company Size Fit

HubSpot Marketing HubSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)

MailchimpSolo / Freelancer, Small Team (2–20)

Business Type Fit

HubSpot Marketing HubB2B, B2C

MailchimpB2B, B2C, D2C / E-commerce

Target Channels

HubSpot Marketing HubEmail Lists, Website Visitors, Existing Customers

MailchimpEmail Lists

Best For

HubSpot Marketing HubB2B mid-market companies wanting an all-in-one, easy-to-use marketing automation and CRM platform

MailchimpSmall businesses wanting an easy, all-in-one starting point

Pros

HubSpot Marketing Hub

Superior usability that drastically reduces onboarding times compared to legacy enterprise alternatives.
Native integration with the HubSpot CRM providing uncompromised data visibility across sales and marketing.
Comprehensive educational resources through HubSpot Academy empowering internal teams to maximize platform ROI.
Consolidates numerous standalone point solutions into a cohesive infrastructure.

Mailchimp

Cons

HubSpot Marketing Hub

Broad feature breadth can occasionally lack the deep specialization found in dedicated point solutions.
Significant cost escalation when moving up to higher tier plans or expanding contact databases.
Pricing structure scales aggressively as audience volume grows.

Mailchimp