Compare: HubSpot Marketing Hub vs Marketo (by Adobe)

A side-by-side analysis to help you find the right tool.

HubSpot Marketing Hub

Freemium($200–$1,000/mo)

Free tier available; trials for paid tiers

Custom Quote($1,000+/mo)

No — enterprise sales process

Pricing Model

HubSpot Marketing HubFreemium

Marketo (by Adobe)Custom Quote

Budget Tier

HubSpot Marketing Hub$200–$1,000/mo

Marketo (by Adobe)$1,000+/mo

Free Trial

HubSpot Marketing HubFree tier available; trials for paid tiers

Marketo (by Adobe)No — enterprise sales process

Company Size Fit

HubSpot Marketing HubSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)

Marketo (by Adobe)Mid-Market (20–200), Enterprise (200+)

Business Type Fit

HubSpot Marketing HubB2B, B2C

Marketo (by Adobe)B2B

Best For

HubSpot Marketing HubB2B mid-market companies wanting an all-in-one, easy-to-use marketing automation and CRM platform

Marketo (by Adobe)Mid-to-large B2B enterprises needing complex lead scoring and multi-stage nurture campaigns

Pros

HubSpot Marketing Hub

Superior usability that drastically reduces onboarding times compared to legacy enterprise alternatives.
Native integration with the HubSpot CRM providing uncompromised data visibility across sales and marketing.
Comprehensive educational resources through HubSpot Academy empowering internal teams to maximize platform ROI.
Consolidates numerous standalone point solutions into a cohesive infrastructure.

Marketo (by Adobe)

Cons

HubSpot Marketing Hub

Broad feature breadth can occasionally lack the deep specialization found in dedicated point solutions.
Significant cost escalation when moving up to higher tier plans or expanding contact databases.
Pricing structure scales aggressively as audience volume grows.

Marketo (by Adobe)