Compare: HubSpot Marketing Hub vs Marketo (by Adobe)

A side-by-side analysis to help you find the right tool.

HubSpot Marketing Hub

Freemium($200–$1,000/mo)

Free tier available; trials for paid tiers

Custom Quote($1,000+/mo)

No — enterprise sales process

Pricing Model

HubSpot Marketing HubFreemium

Marketo (by Adobe)Custom Quote

Budget Tier

HubSpot Marketing Hub$200–$1,000/mo

Marketo (by Adobe)$1,000+/mo

Free Trial

HubSpot Marketing HubFree tier available; trials for paid tiers

Marketo (by Adobe)No — enterprise sales process

Company Size Fit

HubSpot Marketing HubSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)

Marketo (by Adobe)Mid-Market (20–200), Enterprise (200+)

Business Type Fit

HubSpot Marketing HubB2B, B2C

Marketo (by Adobe)B2B

Best For

HubSpot Marketing HubB2B mid-market companies wanting an all-in-one, easy-to-use marketing automation and CRM platform

Marketo (by Adobe)Mid-to-large B2B enterprises needing complex lead scoring and multi-stage nurture campaigns

Pros

HubSpot Marketing Hub

Marketo (by Adobe)

Cons

HubSpot Marketing Hub

"Jack of all trades, master of none" (e.g., its social tool is weaker than Sprout Social)
steep price jump at Professional tier
can become very expensive as contact database grows

Marketo (by Adobe)