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Compare: HubSpot Marketing Hub vs Marketo Engage (Adobe)
A side-by-side analysis to help you find the right tool.
HubSpot Marketing Hub
Freemium
($200–$1,000/mo)
Free tier available; trials for paid tiers
View Details
Marketo Engage (Adobe)
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Key Differences
Pricing Model
HubSpot Marketing Hub
Freemium
Marketo Engage (Adobe)
Custom Quote
Budget Tier
HubSpot Marketing Hub
$200–$1,000/mo
Marketo Engage (Adobe)
$1,000+/mo
Free Trial
HubSpot Marketing Hub
Free tier available; trials for paid tiers
Marketo Engage (Adobe)
No — enterprise sales process
Company Size Fit
HubSpot Marketing Hub
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Marketo Engage (Adobe)
Enterprise (200+)
Business Type Fit
HubSpot Marketing Hub
B2B, B2C
Marketo Engage (Adobe)
B2B
Target Channels
HubSpot Marketing Hub
Email Lists, Website Visitors, Existing Customers
Marketo Engage (Adobe)
Email Lists
Best For
HubSpot Marketing Hub
B2B mid-market companies wanting an all-in-one, easy-to-use marketing automation and CRM platform
Marketo Engage (Adobe)
Large B2B enterprises needing sophisticated lead scoring/nurture at scale
Pros
HubSpot Marketing Hub
Unmatched ease of use compared to Marketo/Eloqua
perfectly unified with HubSpot CRM
active community and education (HubSpot Academy)
replaces 5-6 point solutions
Marketo Engage (Adobe)
Most powerful lead scoring and nurture capabilities for complex B2B sales
deep Salesforce integration
handles massive scale
revenue attribution reporting
Cons
HubSpot Marketing Hub
"Jack of all trades, master of none" (e.g., its social tool is weaker than Sprout Social)
steep price jump at Professional tier
can become very expensive as contact database grows
Marketo Engage (Adobe)
Requires a dedicated admin (often certified)
$50K+/yr minimum
6+ month implementation
steep learning curve
acquired by Adobe which has increased complexity
What They Share
