Compare: Iconosquare vs Loomly

A side-by-side analysis to help you find the right tool.

Iconosquare

Paid($50–$200/mo)

Yes (14-day free trial)

Paid($50–$200/mo)

Yes (15-day free trial)

Free Trial

IconosquareYes (14-day free trial)

LoomlyYes (15-day free trial)

Business Type Fit

IconosquareB2C, D2C / E-commerce, Agency

LoomlyB2B, B2C

Best For

IconosquareInstagram/Facebook-focused brands wanting deep analytics

LoomlyTeams wanting built-in content ideas/brainstorming support

Pros

Iconosquare

Unlocks industry benchmarking data that provides crucial context for your performance metrics.
Delivers deep Instagram and Facebook analytics for proving social media ROI to leadership.
Streamlines performance tracking with custom reporting capabilities tailored for stakeholders.

Loomly

Cons

Iconosquare

Offers weaker integration and depth for non Meta social media platforms.
Carries a higher price point compared to tools focused primarily on basic scheduling.
Delivers mid tier scheduling features that are overshadowed by its heavy analytics focus.

Loomly