Compare: Iconosquare vs Sprout Social

A side-by-side analysis to help you find the right tool.

Iconosquare

Paid($50–$200/mo)

Yes (14-day free trial)

Paid($200–$1,000/mo)

Yes (30-day free trial)

Budget Tier

Iconosquare$50–$200/mo

Sprout Social$200–$1,000/mo

Free Trial

IconosquareYes (14-day free trial)

Sprout SocialYes (30-day free trial)

Company Size Fit

IconosquareSmall Team (2–20), Mid-Market (20–200)

Sprout SocialMid-Market (20–200), Enterprise (200+)

Business Type Fit

IconosquareB2C, D2C / E-commerce, Agency

Sprout SocialB2B, B2C, Agency

Best For

IconosquareInstagram/Facebook-focused brands wanting deep analytics

Sprout SocialBrands prioritizing analytics/reporting depth and social listening

Pros

Iconosquare

Unlocks industry benchmarking data that provides crucial context for your performance metrics.
Delivers deep Instagram and Facebook analytics for proving social media ROI to leadership.
Streamlines performance tracking with custom reporting capabilities tailored for stakeholders.

Sprout Social

Cons

Iconosquare

Offers weaker integration and depth for non Meta social media platforms.
Carries a higher price point compared to tools focused primarily on basic scheduling.
Delivers mid tier scheduling features that are overshadowed by its heavy analytics focus.

Sprout Social