Compare: Iconosquare vs We Are Social

A side-by-side analysis to help you find the right tool.

Iconosquare

Paid($50–$200/mo)

Yes (14-day free trial)

Custom Quote(Custom Quote)

N/A (custom engagement)

Pricing Model

IconosquarePaid

We Are SocialCustom Quote

Budget Tier

Iconosquare$50–$200/mo

We Are SocialCustom Quote

Free Trial

IconosquareYes (14-day free trial)

We Are SocialN/A (custom engagement)

Company Size Fit

IconosquareSmall Team (2–20), Mid-Market (20–200)

We Are SocialEnterprise (200+)

Business Type Fit

IconosquareB2C, D2C / E-commerce, Agency

We Are SocialB2B, B2C

Best For

IconosquareInstagram/Facebook-focused brands wanting deep analytics

We Are SocialLarge global brands wanting culturally-attuned social strategy across many markets

Pros

Iconosquare

Unlocks industry benchmarking data that provides crucial context for your performance metrics.
Delivers deep Instagram and Facebook analytics for proving social media ROI to leadership.
Streamlines performance tracking with custom reporting capabilities tailored for stakeholders.

We Are Social

Publishes globally recognized digital trend reports that define industry benchmarks.
Delivers authentic cultural insights backed by a robust international presence.
Executes sophisticated creative campaigns across multiple global markets seamlessly.

Cons

Iconosquare

Offers weaker integration and depth for non Meta social media platforms.
Carries a higher price point compared to tools focused primarily on basic scheduling.
Delivers mid tier scheduling features that are overshadowed by its heavy analytics focus.

We Are Social

Commands enterprise level pricing structures that may challenge smaller budgets.
Represents excessive capacity for brands operating strictly within a single market.