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Compare: Improvado vs Microsoft Clarity
A side-by-side analysis to help you find the right tool.
Improvado
Custom Quote
($1,000+/mo)
No
View Details
Microsoft Clarity
Free
(Free)
N/A — entirely free
View Details
Key Differences
Pricing Model
Improvado
Custom Quote
Microsoft Clarity
Free
Budget Tier
Improvado
$1,000+/mo
Microsoft Clarity
Free
Free Trial
Improvado
No
Microsoft Clarity
N/A — entirely free
Company Size Fit
Improvado
Mid-Market (20–200), Enterprise (200+)
Microsoft Clarity
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Business Type Fit
Improvado
B2B, B2C, D2C / E-commerce, Agency, Enterprise
Microsoft Clarity
B2B, B2C, D2C / E-commerce
Target Channels
Improvado
Marketing Operations, Data Engineers, Agency Leaders, CMOs
Microsoft Clarity
Google Analytics, Website Visitors
Best For
Improvado
Marketing teams and agencies managing large volumes of multi-channel campaigns.
Microsoft Clarity
Budget-conscious teams wanting Hotjar-style heatmaps/recordings at no cost
Pros
Improvado
Extensive library of marketing data connectors
Removes reliance on engineering teams for data pipelines
Custom data cleaning and transformation features
Microsoft Clarity
Genuinely free with no meaningful feature gate, unusual in this category
deep GA integration
Cons
Improvado
Pricing is high for smaller businesses
Setup can be complex due to the breadth of customization options
Microsoft Clarity
Fewer advanced features (surveys, funnel analysis) than Hotjar's paid tiers
What They Share
