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Klaviyo vs Mailchimp Comparison · CTFM
Compare: Klaviyo vs Mailchimp
A side-by-side analysis to help you find the right tool.
Klaviyo
Top Pick
Freemium
($50–$200/mo)
Free tier (250 contacts)
View Details
Mailchimp
Top Pick
Freemium
(Under $50/mo)
Free tier (500 contacts, 1,000 sends/mo)
View Details
Key Differences
Budget Tier
Klaviyo
$50–$200/mo
Mailchimp
Under $50/mo
Free Trial
Klaviyo
Free tier (250 contacts)
Mailchimp
Free tier (500 contacts, 1,000 sends/mo)
Company Size Fit
Klaviyo
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Mailchimp
Solo / Freelancer, Small Team (2–20)
Business Type Fit
Klaviyo
B2C, D2C / E-commerce
Mailchimp
B2B, B2C, D2C / E-commerce
Target Channels
Klaviyo
Google Shopping, Instagram, Facebook, Email Lists, Website Visitors
Mailchimp
Email Lists
Best For
Klaviyo
E-commerce brands needing behavioral email and SMS marketing
Mailchimp
Small businesses wanting an easy, all-in-one starting point
Pros
Klaviyo
(See full review in Email Marketing category). Unmatched e-commerce data integration
predictive CLV
the backbone of most modern DTC marketing stacks
Mailchimp
Easiest learning curve for complete beginners
strong brand recognition
generous free tier for getting started
huge template library
Cons
Klaviyo
Expensive at scale
learning curve for advanced flows
Mailchimp
Automation capabilities plateau quickly
pricing jumps steeply with contact count
feature depth falls behind Klaviyo (e-commerce) and ActiveCampaign (automation)
charges for unsubscribed contacts on some plans
What They Share
