Compare: LinkedIn Ads vs Outbrain

A side-by-side analysis to help you find the right tool.

LinkedIn Ads

Not disclosed(Free)

N/A — pay only for ad spend

Not disclosed(Free)

N/A — pay only for ad spend

Business Type Fit

LinkedIn AdsB2B

OutbrainB2B, B2C

Best For

LinkedIn AdsB2B companies targeting decision-makers by job title, company, industry

OutbrainBrands wanting native content-discovery ad placements as an alternative/complement to Taboola

Pros

LinkedIn Ads

Unmatched professional targeting parameters including job title, seniority, and exact company size.
Integrated lead generation forms natively capture contact details without sending users to external landing pages.
Exceptional alignment with account based marketing initiatives targeting enterprise buying committees.

Outbrain

Accesses a remarkably high-quality publisher network featuring tier-one media outlets.
Delivers exceptional performance for long-form content amplification and brand awareness.
Provides sophisticated audience targeting capabilities driven by deep contextual signals.

Cons

LinkedIn Ads

Significantly higher cost per click and cost per thousand impressions compared to consumer social channels.
Less sophisticated automated bidding algorithms than mature search engines.
Limited creative formats restrict brand storytelling options.

Outbrain

Inherits general native advertising challenges such as varying user intent compared to search.
Operates a smaller overall network scale relative to its primary market competitors.
Subject to market consolidation events that continually shift the competitive landscape.