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Compare: LinkedIn Ads vs Supermetrics
A side-by-side analysis to help you find the right tool.
LinkedIn Ads
Freemium
(Free)
N/A — pay only for ad spend
View Details
Supermetrics
Paid
(Under $50/mo)
Yes (14-day free trial)
View Details
Key Differences
Pricing Model
LinkedIn Ads
Freemium
Supermetrics
Paid
Budget Tier
LinkedIn Ads
Free
Supermetrics
Under $50/mo
Free Trial
LinkedIn Ads
N/A — pay only for ad spend
Supermetrics
Yes (14-day free trial)
Company Size Fit
LinkedIn Ads
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Supermetrics
Small Team (2–20), Mid-Market (20–200)
Business Type Fit
LinkedIn Ads
B2B
Supermetrics
B2B, B2C, Agency
Best For
LinkedIn Ads
B2B companies targeting decision-makers by job title, company, industry
Supermetrics
Marketers and agencies wanting to pull ad data from multiple platforms into one reporting destination
Pros
LinkedIn Ads
Unmatched B2B targeting (job title, company name, company size, industry, seniority)
lead gen forms reduce friction
high-quality leads for B2B sales teams
excellent for ABM strategies
Supermetrics
Saves hours of manual data export
supports 100+ data sources
works with tools marketers already use (Google Sheets, Looker Studio)
essential for multi-platform reporting
Cons
LinkedIn Ads
VERY expensive — CPMs and CPCs are 5-10x higher than Meta Ads
limited optimization compared to Google/Meta's sophisticated bidding
smaller audience
creative options are limited
conversion tracking is less mature
Supermetrics
Per-connector pricing adds up quickly
data pipeline (not analytics — still need a visualization layer)
can break when APIs change
no built-in dashboards
What They Share
