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Compare: Lob vs WPP
A side-by-side analysis to help you find the right tool.
Lob
Custom Quote
(Custom Quote)
No
View Details
WPP
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Free Trial
Lob
No
WPP
N/A (custom engagement)
Company Size Fit
Lob
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
WPP
Enterprise (200+)
Business Type Fit
Lob
B2B, B2C, D2C / E-commerce, Enterprise
WPP
B2B, B2C
Target Channels
Lob
Marketing Managers, Growth Marketers, CMOs, Operations Teams
WPP
TV, Print, Radio, Events, Direct Mail
Best For
Lob
B2B and B2C companies wanting to scale targeted offline direct mail campaigns through automation.
WPP
Global enterprise brands needing the largest available holding-company network across every channel
Pros
Lob
Automates physical mail workflows seamlessly
Includes built-in address verification
Provides tracking and delivery analytics for mail campaigns
WPP
Largest advertising holding company globally
access to specialized agencies across every discipline
massive data/tech investment
global reach
Cons
Lob
Requires technical setup for API integration
Can become expensive at high-volume scales
Limited flexibility for hyper-custom artisanal print designs
WPP
Holding company complexity
agency assignments within the network may not always be optimal
potential conflicts of interest across competing clients
expensive
What They Share
