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Compare: Loom vs Wistia
A side-by-side analysis to help you find the right tool.
Loom
Freemium
(Under $50/mo)
Free tier (up to 25 videos, 5-min limit)
View Details
Wistia
Freemium
(Under $50/mo)
Free tier (up to 10 videos)
View Details
Key Differences
Free Trial
Loom
Free tier (up to 25 videos, 5-min limit)
Wistia
Free tier (up to 10 videos)
Company Size Fit
Loom
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Wistia
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Best For
Loom
Teams creating quick screen-recorded video content (tutorials, demos, updates)
Wistia
Marketers wanting video hosting with marketing-focused analytics
Pros
Loom
Fastest way to create and share a screen recording
viewer analytics (who watched, engagement drop-off)
AI features (auto-titles, summaries, trim)
works everywhere (browser, desktop, mobile)
Wistia
Marketing-first video hosting (lead capture forms in video, heatmaps, CRM integration)
ad-free branded player
SEO-friendly embedding
professional channel pages
Cons
Loom
Not for polished marketing content (no editing timeline)
5-minute limit on free tier
more communication tool than content marketing tool
acquired by Atlassian (product direction may shift)
Wistia
Small video storage limits at lower tiers
more expensive than YouTube (which is free)
viewership reach is smaller (no discovery algorithm)
limited to hosting/analytics (no creation tools)
What They Share
