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LTK (formerly rewardStyle / LIKEtoKNOW.it) vs ShopMy Comparison · CTFM
Compare: LTK (formerly rewardStyle / LIKEtoKNOW.it) vs ShopMy
A side-by-side analysis to help you find the right tool.
LTK (formerly rewardStyle / LIKEtoKNOW.it)
Custom Quote
($1,000+/mo)
Demo-based
View Details
ShopMy
Custom Quote
($200–$1,000/mo)
Demo-based
View Details
Key Differences
Budget Tier
LTK (formerly rewardStyle / LIKEtoKNOW.it)
$1,000+/mo
ShopMy
$200–$1,000/mo
Company Size Fit
LTK (formerly rewardStyle / LIKEtoKNOW.it)
Mid-Market (20–200), Enterprise (200+)
ShopMy
Small Team (2–20), Mid-Market (20–200)
Best For
LTK (formerly rewardStyle / LIKEtoKNOW.it)
Fashion/lifestyle/beauty brands wanting shoppable creator content tied to affiliate commerce
ShopMy
Brands wanting affiliate-driven creator partnerships without flat sponsorship fees
Pros
LTK (formerly rewardStyle / LIKEtoKNOW.it)
Unmatched market dominance in the fashion and beauty creator economy.
Delivers verifiable and high volume direct attributable sales.
Comprehensive suite for managing end to end creator partnerships.
ShopMy
Rapid adoption rates among Gen Z and TikTok digital creators
Streamlined onboarding process with minimal friction
Modern user interface tailored for lifestyle and beauty curators
Cons
LTK (formerly rewardStyle / LIKEtoKNOW.it)
Intense marketplace saturation makes standing out difficult for new brands.
Creators frequently promote rival products which can dilute brand loyalty.
Substantial platform fees reduce overall campaign profitability.
ShopMy
Smaller total network scale compared to legacy competitors
Familiarity among mainstream enterprise brands is still developing
What They Share
