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LTK (formerly rewardStyle / LIKEtoKNOW.it) vs Upfluence Comparison · CTFM
Compare: LTK (formerly rewardStyle / LIKEtoKNOW.it) vs Upfluence
A side-by-side analysis to help you find the right tool.
LTK (formerly rewardStyle / LIKEtoKNOW.it)
Custom Quote
($1,000+/mo)
Demo-based
View Details
Upfluence
Custom Quote
($1,000+/mo)
Demo-based
View Details
Key Differences
Business Type Fit
LTK (formerly rewardStyle / LIKEtoKNOW.it)
D2C / E-commerce, Fashion & Beauty
Upfluence
B2C, D2C / E-commerce
Best For
LTK (formerly rewardStyle / LIKEtoKNOW.it)
Fashion/lifestyle/beauty brands wanting shoppable creator content tied to affiliate commerce
Upfluence
Brands wanting influencer discovery tied to existing customer/sales data
Pros
LTK (formerly rewardStyle / LIKEtoKNOW.it)
Unmatched market dominance in the fashion and beauty creator economy.
Delivers verifiable and high volume direct attributable sales.
Comprehensive suite for managing end to end creator partnerships.
Upfluence
Extensive global database of searchable creator profiles.
Proprietary capability to uncover influencers within your existing customer base.
Comprehensive end-to-end functionality covering outreach tracking and affiliate payments.
Cons
LTK (formerly rewardStyle / LIKEtoKNOW.it)
Intense marketplace saturation makes standing out difficult for new brands.
Creators frequently promote rival products which can dilute brand loyalty.
Substantial platform fees reduce overall campaign profitability.
Upfluence
Certain creator profiles occasionally suffer from outdated metrics or contact data.
Platform interface requires a significant onboarding investment for new team members.
What They Share
