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Compare: Meltwater vs Prowly
A side-by-side analysis to help you find the right tool.
Meltwater
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Prowly
Paid
($200–$1,000/mo)
Yes
View Details
Key Differences
Pricing Model
Meltwater
Custom Quote
Prowly
Paid
Budget Tier
Meltwater
$1,000+/mo
Prowly
$200–$1,000/mo
Free Trial
Meltwater
No — enterprise sales process
Prowly
Yes
Company Size Fit
Meltwater
Enterprise (200+)
Prowly
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Meltwater
B2B, B2C, Agency
Prowly
B2B, B2C, Agency, Fashion & Beauty
Target Channels
Meltwater
Journalists, Media, LinkedIn, Twitter/X
Prowly
PR Professionals, Communications Managers, Marketing Agencies
Best For
Meltwater
Global brands prioritizing media monitoring and social listening alongside outreach
Prowly
In-house PR teams and agencies looking to modernize and centralize their workflow.
Pros
Meltwater
Best-in-class global media monitoring
strong social listening integration
modern UI compared to Cision
strong analytics and reporting
Prowly
Comprehensive media contact database
Visually appealing email pitch builder
Professional brand newsroom hosting
Cons
Meltwater
Expensive
media database is slightly smaller than Cision's in some regions
pitching tools are less sophisticated than Muck Rack
Prowly
Steeper learning curve for advanced features
Can become expensive as database limits scale
What They Share
