Compare: Metricool vs We Are Social

A side-by-side analysis to help you find the right tool.

Metricool

Freemium(Under $50/mo)

Free tier available (1 brand, limited features)

Custom Quote(Custom Quote)

N/A (custom engagement)

Pricing Model

MetricoolFreemium

We Are SocialCustom Quote

Budget Tier

MetricoolUnder $50/mo

We Are SocialCustom Quote

Free Trial

MetricoolFree tier available (1 brand, limited features)

We Are SocialN/A (custom engagement)

Company Size Fit

MetricoolSolo / Freelancer, Small Team (2–20)

We Are SocialEnterprise (200+)

Best For

MetricoolSmall businesses and creators wanting scheduling + analytics + basic ad management in one

We Are SocialLarge global brands wanting culturally-attuned social strategy across many markets

Pros

Metricool

Unifies organic content publishing and basic paid ad oversight within one affordable interface.
Provides robust competitor tracking features for comprehensive market analysis.
Offers an accessible free tier suitable for early-stage validation.
Includes niche platform support for Twitch broadcasts.

We Are Social

Publishes globally recognized digital trend reports that define industry benchmarks.
Delivers authentic cultural insights backed by a robust international presence.
Executes sophisticated creative campaigns across multiple global markets seamlessly.

Cons

Metricool

Paid advertising controls lack the advanced depth found in dedicated media buying platforms.
Analytical reporting delivers standard metrics rather than enterprise-grade data granularity.
Client collaboration workflows are less comprehensive than agency-first alternatives.

We Are Social

Commands enterprise level pricing structures that may challenge smaller budgets.
Represents excessive capacity for brands operating strictly within a single market.