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Compare: Microsoft Advertising (Bing Ads) vs Supermetrics
A side-by-side analysis to help you find the right tool.
Microsoft Advertising (Bing Ads)
Freemium
(Free)
N/A — pay only for ad spend
View Details
Supermetrics
Paid
(Under $50/mo)
Yes (14-day free trial)
View Details
Key Differences
Pricing Model
Microsoft Advertising (Bing Ads)
Freemium
Supermetrics
Paid
Budget Tier
Microsoft Advertising (Bing Ads)
Free
Supermetrics
Under $50/mo
Free Trial
Microsoft Advertising (Bing Ads)
N/A — pay only for ad spend
Supermetrics
Yes (14-day free trial)
Company Size Fit
Microsoft Advertising (Bing Ads)
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Supermetrics
Small Team (2–20), Mid-Market (20–200)
Business Type Fit
Microsoft Advertising (Bing Ads)
B2B, B2C
Supermetrics
B2B, B2C, Agency
Best For
Microsoft Advertising (Bing Ads)
Advertisers wanting search reach beyond Google (Bing/Yahoo/AOL network, lower competition)
Supermetrics
Marketers and agencies wanting to pull ad data from multiple platforms into one reporting destination
Pros
Microsoft Advertising (Bing Ads)
Lower CPCs than Google (less competition)
easy Google Ads campaign import
reaches older/higher-income demographics that over-index on Bing
good for B2B (office/enterprise users default to Bing)
Supermetrics
Saves hours of manual data export
supports 100+ data sources
works with tools marketers already use (Google Sheets, Looker Studio)
essential for multi-platform reporting
Cons
Microsoft Advertising (Bing Ads)
Much smaller search volume than Google
campaign management is less sophisticated
tends to be a secondary channel, not a primary one
LinkedIn audience targeting integration is limited
Supermetrics
Per-connector pricing adds up quickly
data pipeline (not analytics — still need a visualization layer)
can break when APIs change
no built-in dashboards
What They Share
