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Compare: Microsoft Advertising (Bing Ads) vs WordStream (by LocaliQ)
A side-by-side analysis to help you find the right tool.
Microsoft Advertising (Bing Ads)
Freemium
(Free)
N/A — pay only for ad spend
View Details
WordStream (by LocaliQ)
Custom Quote
($50–$200/mo)
Free tools available (Google Ads Performance Grader)
View Details
Key Differences
Pricing Model
Microsoft Advertising (Bing Ads)
Freemium
WordStream (by LocaliQ)
Custom Quote
Budget Tier
Microsoft Advertising (Bing Ads)
Free
WordStream (by LocaliQ)
$50–$200/mo
Free Trial
Microsoft Advertising (Bing Ads)
N/A — pay only for ad spend
WordStream (by LocaliQ)
Free tools available (Google Ads Performance Grader)
Company Size Fit
Microsoft Advertising (Bing Ads)
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
WordStream (by LocaliQ)
Solo / Freelancer, Small Team (2–20)
Best For
Microsoft Advertising (Bing Ads)
Advertisers wanting search reach beyond Google (Bing/Yahoo/AOL network, lower competition)
WordStream (by LocaliQ)
SMBs wanting simplified PPC account management
Pros
Microsoft Advertising (Bing Ads)
Lower CPCs than Google (less competition)
easy Google Ads campaign import
reaches older/higher-income demographics that over-index on Bing
good for B2B (office/enterprise users default to Bing)
WordStream (by LocaliQ)
Simplifies PPC management for non-experts
free Google Ads Performance Grader is genuinely useful
"20-Minute Work Week" concept reduces ongoing management burden
Cons
Microsoft Advertising (Bing Ads)
Much smaller search volume than Google
campaign management is less sophisticated
tends to be a secondary channel, not a primary one
LinkedIn audience targeting integration is limited
WordStream (by LocaliQ)
Adds a layer between you and the ad platforms (less control)
optimization suggestions are basic compared to manual expert management
acquired by LocaliQ which shifted focus
What They Share
