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Compare: Moz Pro vs Serpstat
A side-by-side analysis to help you find the right tool.
Moz Pro
Paid
($50–$200/mo)
Yes (30-day free trial)
View Details
Serpstat
Freemium
($50–$200/mo)
Free tier with daily limits
View Details
Key Differences
Pricing Model
Moz Pro
Paid
Serpstat
Freemium
Free Trial
Moz Pro
Yes (30-day free trial)
Serpstat
Free tier with daily limits
Company Size Fit
Moz Pro
Small Team (2–20), Mid-Market (20–200)
Serpstat
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Best For
Moz Pro
Teams wanting a simpler, education-forward SEO toolset
Serpstat
Teams wanting SEO + PPC + content audit tools in one lower-cost suite
Pros
Moz Pro
Domain Authority is a widely recognized (if imperfect) metric
30-day free trial is generous
strong educational community (Moz blog, Whiteboard Friday)
Serpstat
Strong value for the price
covers SEO + PPC + content in one tool
API access for automation
Cons
Moz Pro
Backlink index is smaller and updated less frequently than Ahrefs/Semrush
feature set hasn't kept pace with competitors in recent years
slower crawling speed
Serpstat
Database size is smaller than Semrush (especially for non-English markets)
some features feel underdeveloped compared to specialists
less third-party coverage/reviews
What They Share
