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Compare: Muck Rack vs Prowly
A side-by-side analysis to help you find the right tool.
Muck Rack
Custom Quote
($200–$1,000/mo)
No — demo-based
View Details
Prowly
Paid
($200–$1,000/mo)
Yes
View Details
Key Differences
Pricing Model
Muck Rack
Custom Quote
Prowly
Paid
Free Trial
Muck Rack
No — demo-based
Prowly
Yes
Company Size Fit
Muck Rack
Mid-Market (20–200), Enterprise (200+)
Prowly
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Muck Rack
B2B, B2C, Agency
Prowly
B2B, B2C, Agency, Fashion & Beauty
Target Channels
Muck Rack
Journalists, Media, LinkedIn, Twitter/X
Prowly
PR Professionals, Communications Managers, Marketing Agencies
Best For
Muck Rack
Modern PR teams and agencies focused on targeted journalist relationship building
Prowly
In-house PR teams and agencies looking to modernize and centralize their workflow.
Pros
Muck Rack
Most accurate/up-to-date journalist database (it pulls from their X/Twitter feeds and published articles automatically)
excellent pitch tracking (open/click rates)
much better UI than Cision
Prowly
Comprehensive media contact database
Visually appealing email pitch builder
Professional brand newsroom hosting
Cons
Muck Rack
Expensive for small businesses
monitoring is good but not as deep globally as Meltwater
does not have a native wire distribution service
Prowly
Steeper learning curve for advanced features
Can become expensive as database limits scale
What They Share
