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Compare: Omnicom Media Group vs Valassis (Vericast)
A side-by-side analysis to help you find the right tool.
Omnicom Media Group
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Valassis (Vericast)
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Key Differences
Company Size Fit
Omnicom Media Group
Enterprise (200+)
Valassis (Vericast)
Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Omnicom Media Group
B2B, B2C
Valassis (Vericast)
B2C
Best For
Omnicom Media Group
Enterprise brands wanting large-scale media planning/buying with strong creative agency brands
Valassis (Vericast)
Retail/CPG brands running direct mail and print circular campaigns
Pros
Omnicom Media Group
Strong creative agency brands under one roof (BBDO, DDB, TBWA)
sophisticated media planning
global network
attempting merger with IPG (would create the largest holding company)
Valassis (Vericast)
Largest direct mail distribution network in the US
strong data-driven targeting for print
integrated digital + print campaigns
deep retail/CPG expertise
Cons
Omnicom Media Group
Same holding company issues as WPP/Publicis
BBDO and other agencies are siblings, not independent competitors
expensive
merger uncertainty
Valassis (Vericast)
Print/mail is a declining channel overall
measurement is harder than digital
long lead times
environmental concerns about print waste
What They Share
