Compare: ON24 vs Zoom Events & Webinars

A side-by-side analysis to help you find the right tool.

ON24

Custom Quote($1,000+/mo)

No — enterprise sales process

Paid($50–$200/mo)

No (requires paid Zoom account)

Pricing Model

ON24Custom Quote

Zoom Events & WebinarsPaid

Budget Tier

ON24$1,000+/mo

Zoom Events & Webinars$50–$200/mo

Free Trial

ON24No — enterprise sales process

Zoom Events & WebinarsNo (requires paid Zoom account)

Company Size Fit

ON24Enterprise (200+)

Zoom Events & WebinarsSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)

Business Type Fit

ON24B2B

Zoom Events & WebinarsB2B, B2C

Best For

ON24Enterprise B2B marketers needing deep engagement analytics and highly customized webinar environments

Zoom Events & WebinarsCompanies wanting the most familiar, reliable platform for large broadcasts

Pros

ON24

Unmatched console customization allows organizations to deliver highly branded and professional attendee experiences.
Comprehensive engagement telemetry tracks specific participant interactions to accurately measure buying intent.
Robust enterprise security infrastructure satisfies the stringent compliance requirements of global corporations.

Zoom Events & Webinars

Cons

ON24

Substantial financial investment makes it financially prohibitive for smaller organizations or early stage companies.
Steep learning curve combined with a complex administrative backend requires dedicated internal operational resources.

Zoom Events & Webinars

Registration interfaces offer limited customizability for brand alignment
Advanced promotional and lead nurturing capabilities remain minimal compared to dedicated alternatives