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Compare: ON24 vs Zoom Events & Webinars
A side-by-side analysis to help you find the right tool.
ON24
Top Pick
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Zoom Events & Webinars
Paid
($50–$200/mo)
No (requires paid Zoom account)
View Details
Key Differences
Pricing Model
ON24
Custom Quote
Zoom Events & Webinars
Paid
Budget Tier
ON24
$1,000+/mo
Zoom Events & Webinars
$50–$200/mo
Free Trial
ON24
No — enterprise sales process
Zoom Events & Webinars
No (requires paid Zoom account)
Company Size Fit
ON24
Enterprise (200+)
Zoom Events & Webinars
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
ON24
B2B
Zoom Events & Webinars
B2B, B2C
Best For
ON24
Enterprise B2B marketers needing deep engagement analytics and highly customized webinar environments
Zoom Events & Webinars
Companies wanting the most familiar, reliable platform for large broadcasts
Pros
ON24
Most customizable attendee console available
deepest engagement analytics (tracks exactly what attendees clicked, viewed, answered)
enterprise-grade security and reliability
Zoom Events & Webinars
Ubiquitous (everyone knows how to use it)
incredibly reliable streaming infrastructure
massive integration ecosystem
handles huge attendee numbers well
Cons
ON24
Very expensive
complex and dated backend UI
steep learning curve
overkill for simple presentations
Zoom Events & Webinars
Registration pages are ugly and hard to customize
lacks the marketing-specific engagement tools of dedicated webinar platforms
feels like a meeting tool repurposed for marketing
What They Share
