Compare: Outbrain vs Smartly.io

A side-by-side analysis to help you find the right tool.

Outbrain

Freemium(Free)

N/A — pay only for ad spend

Custom Quote($1,000+/mo)

No — enterprise sales process

Pricing Model

OutbrainFreemium

Smartly.ioCustom Quote

Budget Tier

OutbrainFree

Smartly.io$1,000+/mo

Free Trial

OutbrainN/A — pay only for ad spend

Smartly.ioNo — enterprise sales process

Company Size Fit

OutbrainSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)

Smartly.ioEnterprise (200+)

Business Type Fit

OutbrainB2B, B2C

Smartly.ioB2C, D2C / E-commerce

Best For

OutbrainBrands wanting native content-discovery ad placements as an alternative/complement to Taboola

Smartly.ioLarge brands running high-volume creative testing on paid social

Pros

Outbrain

Smartly.io

Best-in-class creative automation (generate hundreds of ad variants automatically)
cross-platform campaign management
excellent for brands spending $500K+/yr on paid social

Cons

Outbrain

Smartly.io