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Compare: Outbrain vs StackAdapt
A side-by-side analysis to help you find the right tool.
Outbrain
Freemium
(Free)
N/A — pay only for ad spend
View Details
StackAdapt
Custom Quote
($200–$1,000/mo)
No — but lower entry point than enterprise DSPs
View Details
Key Differences
Pricing Model
Outbrain
Freemium
StackAdapt
Custom Quote
Budget Tier
Outbrain
Free
StackAdapt
$200–$1,000/mo
Free Trial
Outbrain
N/A — pay only for ad spend
StackAdapt
No — but lower entry point than enterprise DSPs
Company Size Fit
Outbrain
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
StackAdapt
Small Team (2–20), Mid-Market (20–200)
Best For
Outbrain
Brands wanting native content-discovery ad placements as an alternative/complement to Taboola
StackAdapt
Mid-market advertisers wanting a self-serve programmatic DSP without enterprise minimums
Pros
Outbrain
Generally considered slightly higher-quality publisher network than Taboola
good for premium content amplification
StackAdapt
More accessible than The Trade Desk (lower minimums, friendlier self-serve UX)
strong B2B targeting options
native ad format support
CTV capabilities at a smaller scale
Cons
Outbrain
Same general native-ad challenges as Taboola (quality variance, lower intent)
merged with Taboola in some markets (reducing competitive options)
smaller network
StackAdapt
Still requires programmatic knowledge
less liquidity/reach than The Trade Desk
smaller publisher network
What They Share
