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Compare: Outbrain vs Supermetrics
A side-by-side analysis to help you find the right tool.
Outbrain
Not disclosed
(Free)
N/A — pay only for ad spend
View Details
Supermetrics
Paid
(Under $50/mo)
Yes (14-day free trial)
View Details
Key Differences
Pricing Model
Outbrain
Not disclosed
Supermetrics
Paid
Budget Tier
Outbrain
Free
Supermetrics
Under $50/mo
Free Trial
Outbrain
N/A — pay only for ad spend
Supermetrics
Yes (14-day free trial)
Company Size Fit
Outbrain
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Supermetrics
Small Team (2–20), Mid-Market (20–200)
Business Type Fit
Outbrain
B2B, B2C
Supermetrics
B2B, B2C, Agency
Best For
Outbrain
Brands wanting native content-discovery ad placements as an alternative/complement to Taboola
Supermetrics
Marketers and agencies wanting to pull ad data from multiple platforms into one reporting destination
Pros
Outbrain
Accesses a remarkably high-quality publisher network featuring tier-one media outlets.
Delivers exceptional performance for long-form content amplification and brand awareness.
Provides sophisticated audience targeting capabilities driven by deep contextual signals.
Supermetrics
Eliminates manual CSV downloads and human error in reporting.
Integrates seamlessly with existing spreadsheet and business intelligence software.
Consolidates fragmented channel data into a unified single source of truth.
Cons
Outbrain
Inherits general native advertising challenges such as varying user intent compared to search.
Operates a smaller overall network scale relative to its primary market competitors.
Subject to market consolidation events that continually shift the competitive landscape.
Supermetrics
Subscription costs escalate rapidly as you add more data connectors.
Requires a separate visualization layer to build executive dashboards.
Upstream application programming interface updates can occasionally disrupt automated data flows.
What They Share
