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Compare: Outbrain vs Supermetrics
A side-by-side analysis to help you find the right tool.
Outbrain
Freemium
(Free)
N/A — pay only for ad spend
View Details
Supermetrics
Paid
(Under $50/mo)
Yes (14-day free trial)
View Details
Key Differences
Pricing Model
Outbrain
Freemium
Supermetrics
Paid
Budget Tier
Outbrain
Free
Supermetrics
Under $50/mo
Free Trial
Outbrain
N/A — pay only for ad spend
Supermetrics
Yes (14-day free trial)
Company Size Fit
Outbrain
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Supermetrics
Small Team (2–20), Mid-Market (20–200)
Business Type Fit
Outbrain
B2B, B2C
Supermetrics
B2B, B2C, Agency
Best For
Outbrain
Brands wanting native content-discovery ad placements as an alternative/complement to Taboola
Supermetrics
Marketers and agencies wanting to pull ad data from multiple platforms into one reporting destination
Pros
Outbrain
Generally considered slightly higher-quality publisher network than Taboola
good for premium content amplification
Supermetrics
Saves hours of manual data export
supports 100+ data sources
works with tools marketers already use (Google Sheets, Looker Studio)
essential for multi-platform reporting
Cons
Outbrain
Same general native-ad challenges as Taboola (quality variance, lower intent)
merged with Taboola in some markets (reducing competitive options)
smaller network
Supermetrics
Per-connector pricing adds up quickly
data pipeline (not analytics — still need a visualization layer)
can break when APIs change
no built-in dashboards
What They Share
