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Compare: Outbrain vs The Trade Desk
A side-by-side analysis to help you find the right tool.
Outbrain
Freemium
(Free)
N/A — pay only for ad spend
View Details
The Trade Desk
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Key Differences
Pricing Model
Outbrain
Freemium
The Trade Desk
Custom Quote
Budget Tier
Outbrain
Free
The Trade Desk
$1,000+/mo
Free Trial
Outbrain
N/A — pay only for ad spend
The Trade Desk
No — enterprise sales process
Company Size Fit
Outbrain
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
The Trade Desk
Enterprise (200+)
Best For
Outbrain
Brands wanting native content-discovery ad placements as an alternative/complement to Taboola
The Trade Desk
Enterprise advertisers running large-scale programmatic/display campaigns
Pros
Outbrain
Generally considered slightly higher-quality publisher network than Taboola
good for premium content amplification
The Trade Desk
Largest and most respected independent DSP
excellent for CTV (connected TV) advertising
UID2 identity solution for post-cookie targeting
strong data marketplace
Cons
Outbrain
Same general native-ad challenges as Taboola (quality variance, lower intent)
merged with Taboola in some markets (reducing competitive options)
smaller network
The Trade Desk
Enterprise-only (high minimum spend)
requires programmatic expertise to operate
not self-serve for beginners
complex reporting
What They Share
