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Compare: Pinterest Ads vs Supermetrics
A side-by-side analysis to help you find the right tool.
Pinterest Ads
Freemium
(Free)
N/A — pay only for ad spend
View Details
Supermetrics
Paid
(Under $50/mo)
Yes (14-day free trial)
View Details
Key Differences
Pricing Model
Pinterest Ads
Freemium
Supermetrics
Paid
Budget Tier
Pinterest Ads
Free
Supermetrics
Under $50/mo
Free Trial
Pinterest Ads
N/A — pay only for ad spend
Supermetrics
Yes (14-day free trial)
Company Size Fit
Pinterest Ads
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Supermetrics
Small Team (2–20), Mid-Market (20–200)
Business Type Fit
Pinterest Ads
B2C, D2C / E-commerce
Supermetrics
B2B, B2C, Agency
Best For
Pinterest Ads
Brands in home, fashion, food, and DIY categories targeting high-intent browsers
Supermetrics
Marketers and agencies wanting to pull ad data from multiple platforms into one reporting destination
Pros
Pinterest Ads
Highest purchase intent of any social platform
users are actively planning purchases
lower CPCs than Meta in many verticals
long content lifespan (pins get discovered for months)
Supermetrics
Saves hours of manual data export
supports 100+ data sources
works with tools marketers already use (Google Sheets, Looker Studio)
essential for multi-platform reporting
Cons
Pinterest Ads
Small audience compared to Google/Meta
very niche-dependent (home, fashion, food, beauty, weddings perform well
B2B doesn't)
less sophisticated targeting/optimization than Meta
Supermetrics
Per-connector pricing adds up quickly
data pipeline (not analytics — still need a visualization layer)
can break when APIs change
no built-in dashboards
What They Share
