Compare: Qualtrics vs SurveyMonkey (Momentive)

A side-by-side analysis to help you find the right tool.

Qualtrics

Custom Quote($1,000+/mo)

Free basic account available

Freemium(Under $50/mo)

Free tier available (up to 10 questions/survey)

Pricing Model

QualtricsCustom Quote

SurveyMonkey (Momentive)Freemium

Budget Tier

Qualtrics$1,000+/mo

SurveyMonkey (Momentive)Under $50/mo

Free Trial

QualtricsFree basic account available

SurveyMonkey (Momentive)Free tier available (up to 10 questions/survey)

Company Size Fit

QualtricsEnterprise (200+)

SurveyMonkey (Momentive)Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)

Best For

QualtricsEnterprise companies needing deep Customer Experience (CX) and Employee Experience (EX) analytics

SurveyMonkey (Momentive)Teams needing a familiar, reliable, traditional survey tool for general research

Pros

Qualtrics

Unmatched capability in executing sophisticated conjoint analysis for optimal product pricing strategies.
Advanced predictive intelligence and natural language processing deliver deep sentiment insights.
The undisputed industry benchmark for rigorous enterprise and academic research methodologies.

SurveyMonkey (Momentive)

Universal brand recognition ensures high respondent familiarity and completion rates.
Extensive library of pre-built templates and questions accelerates project deployment.
Advanced logic branching handles complex academic and matrix research effortlessly.
Built-in access to global paid respondent panels facilitates immediate market testing.

Cons

Qualtrics

Significant financial investment that demands a substantial software budget.
Steep operational learning curve requiring specialized research personnel to maximize return on investment.

SurveyMonkey (Momentive)

User interface aesthetics lag behind modern conversational alternatives.
Enterprise tier pricing models can be complex and cost prohibitive for smaller teams.
Standard form layouts yield lower engagement rates for top of funnel lead capture.