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Compare: ShareASale (now part of Awin) vs Tolstoy
A side-by-side analysis to help you find the right tool.
ShareASale (now part of Awin)
Paid
($200–$1,000/mo)
No — network access fee required
View Details
Tolstoy
Freemium
(Under $50/mo)
14-day free trial
View Details
Key Differences
Pricing Model
ShareASale (now part of Awin)
Paid
Tolstoy
Freemium
Budget Tier
ShareASale (now part of Awin)
$200–$1,000/mo
Tolstoy
Under $50/mo
Free Trial
ShareASale (now part of Awin)
No — network access fee required
Tolstoy
14-day free trial
Company Size Fit
ShareASale (now part of Awin)
Small Team (2–20), Mid-Market (20–200)
Tolstoy
Solo / Freelancer, Small Team (2–20), Mid-Market (20–200)
Business Type Fit
ShareASale (now part of Awin)
B2C, D2C / E-commerce
Tolstoy
D2C / E-commerce, Fashion & Beauty, CPG
Target Channels
ShareASale (now part of Awin)
Blog Readers, YouTube, Instagram, Website Visitors
Tolstoy
E-Commerce Founders, Social Media Managers, Growth Marketers
Best For
ShareASale (now part of Awin)
E-commerce brands wanting access to a large, established affiliate network
Tolstoy
D2C ecommerce brands looking to boost conversions and manage video UGC or affiliate storytelling.
Pros
ShareASale (now part of Awin)
One of the largest affiliate networks (established publisher relationships)
lower ongoing costs than Impact.com
wide e-commerce platform support
now part of Awin (global reach)
Tolstoy
High engagement interactive video widgets
Streamlined UGC collection workflows
Easy installation on Shopify and custom sites
Cons
ShareASale (now part of Awin)
Dated UI
upfront network access fee
less sophisticated than Impact.com for complex programs
reporting is functional but not modern
merged with Awin (potential platform changes)
Tolstoy
Pricing scales quickly with high video view counts
Requires consistent video content creation
Niche focus mostly suited for visual e-commerce
What They Share
