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Compare: ShopMy vs Swell
A side-by-side analysis to help you find the right tool.
ShopMy
Custom Quote
($200–$1,000/mo)
Demo-based
View Details
Swell
Paid
($200–$1,000/mo)
Yes
View Details
Key Differences
Pricing Model
ShopMy
Custom Quote
Swell
Paid
Free Trial
ShopMy
Demo-based
Swell
Yes
Business Type Fit
ShopMy
D2C / E-commerce, Fashion & Beauty
Swell
D2C / E-commerce, B2C, Fashion & Beauty, CPG
Target Channels
ShopMy
YouTube, Instagram, TikTok, Twitter/X, LinkedIn, Twitch
Swell
E-Commerce Founders, Growth Marketers, Influencer Marketing Managers
Best For
ShopMy
Brands wanting affiliate-driven creator partnerships without flat sponsorship fees
Swell
DTC and ecommerce brands looking to scale creator and affiliate programs
Pros
ShopMy
Very fast-growing, especially among Gen Z and TikTok creators
lower barrier to entry than LTK
Swell
Intuitive dashboard for managing affiliates
Seamless integration with major ecommerce platforms
Automated payout capabilities
Cons
ShopMy
Smaller overall scale than LTK currently
Swell
Fewer enterprise discovery features compared to giant legacy databases
Best suited primarily for ecommerce use cases
What They Share
