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Compare: Sprout Social vs VaynerMedia
A side-by-side analysis to help you find the right tool.
Sprout Social
Paid
($200–$1,000/mo)
Yes (30-day free trial)
View Details
VaynerMedia
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Pricing Model
Sprout Social
Paid
VaynerMedia
Custom Quote
Budget Tier
Sprout Social
$200–$1,000/mo
VaynerMedia
Custom Quote
Free Trial
Sprout Social
Yes (30-day free trial)
VaynerMedia
N/A (custom engagement)
Company Size Fit
Sprout Social
Mid-Market (20–200), Enterprise (200+)
VaynerMedia
Enterprise (200+)
Business Type Fit
Sprout Social
B2B, B2C, Agency
VaynerMedia
B2B, B2C
Best For
Sprout Social
Brands prioritizing analytics/reporting depth and social listening
VaynerMedia
Large brands wanting culturally-current, trend-driven social content
Pros
Sprout Social
Best-in-class native analytics and reporting
strong social listening
CRM-style contact history per user
excellent customer support
VaynerMedia
Strong cultural trend awareness
Gary Vee brand attracts talent
high-volume content production
Cons
Sprout Social
Most expensive mainstream social tool (per-user pricing adds up fast)
overkill for small teams
some features locked to higher tiers
VaynerMedia
Enterprise pricing
brand closely tied to Gary Vaynerchuk's personal brand (which some view as a positive, others as polarizing)
What They Share
