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Compare: Supermetrics vs Voy Media
A side-by-side analysis to help you find the right tool.
Supermetrics
Paid
(Under $50/mo)
Yes (14-day free trial)
View Details
Voy Media
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Pricing Model
Supermetrics
Paid
Voy Media
Custom Quote
Budget Tier
Supermetrics
Under $50/mo
Voy Media
Custom Quote
Free Trial
Supermetrics
Yes (14-day free trial)
Voy Media
N/A (custom engagement)
Business Type Fit
Supermetrics
B2B, B2C, Agency
Voy Media
B2C, D2C / E-commerce
Best For
Supermetrics
Marketers and agencies wanting to pull ad data from multiple platforms into one reporting destination
Voy Media
DTC brands wanting performance-focused Facebook/Instagram/TikTok ad management
Pros
Supermetrics
Saves hours of manual data export
supports 100+ data sources
works with tools marketers already use (Google Sheets, Looker Studio)
essential for multi-platform reporting
Voy Media
DTC-focused
strong creative testing methodology
performance-driven approach
Cons
Supermetrics
Per-connector pricing adds up quickly
data pipeline (not analytics — still need a visualization layer)
can break when APIs change
no built-in dashboards
Voy Media
Paid-social-only (no search/programmatic)
smaller agency
What They Share
