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Compare: Supermetrics vs WordStream (by LocaliQ)
A side-by-side analysis to help you find the right tool.
Supermetrics
Paid
(Under $50/mo)
Yes (14-day free trial)
View Details
WordStream (by LocaliQ)
Custom Quote
($50–$200/mo)
Free tools available (Google Ads Performance Grader)
View Details
Key Differences
Pricing Model
Supermetrics
Paid
WordStream (by LocaliQ)
Custom Quote
Budget Tier
Supermetrics
Under $50/mo
WordStream (by LocaliQ)
$50–$200/mo
Free Trial
Supermetrics
Yes (14-day free trial)
WordStream (by LocaliQ)
Free tools available (Google Ads Performance Grader)
Company Size Fit
Supermetrics
Small Team (2–20), Mid-Market (20–200)
WordStream (by LocaliQ)
Solo / Freelancer, Small Team (2–20)
Business Type Fit
Supermetrics
B2B, B2C, Agency
WordStream (by LocaliQ)
B2B, B2C
Best For
Supermetrics
Marketers and agencies wanting to pull ad data from multiple platforms into one reporting destination
WordStream (by LocaliQ)
SMBs wanting simplified PPC account management
Pros
Supermetrics
Saves hours of manual data export
supports 100+ data sources
works with tools marketers already use (Google Sheets, Looker Studio)
essential for multi-platform reporting
WordStream (by LocaliQ)
Simplifies PPC management for non-experts
free Google Ads Performance Grader is genuinely useful
"20-Minute Work Week" concept reduces ongoing management burden
Cons
Supermetrics
Per-connector pricing adds up quickly
data pipeline (not analytics — still need a visualization layer)
can break when APIs change
no built-in dashboards
WordStream (by LocaliQ)
Adds a layer between you and the ad platforms (less control)
optimization suggestions are basic compared to manual expert management
acquired by LocaliQ which shifted focus
What They Share
