What Google Analytics 4 (GA4) Actually Does
Google Analytics 4 (GA4) — The default free analytics baseline nearly every listing in this directory shoul The default free analytics baseline nearly every listing in this directory should be assumed to already run — comparable in "mandatory" status to Google Search Console in the SEO category. The default free analytics baseline nearly every listing in this directory should be assumed to already run — comparable in "mandatory" status to Google Search Console in the SEO category. | Key capabilities include Traffic/behavior analytics, conversion tracking, audience building, native Google Ads integration. | Primarily used for universal web analytics baseline.. Best for: Every website/marketer — foundational, not optional
